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Your first run takes you from a website URL to a workspace Aria can use: brand scan → connectors → workflows.
Screenshot of Engram home showing brand scan to connectors to workflows

How Engram starts: brand scan, then connectors, then workflows.

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What happens when you add a website

  1. You enter your company domain.
  2. Engram scans the site structure and public footprint.
  3. Brand Brain is seeded with name, description, identity signals, and early competitive context.
  4. You optionally take a web or phone call with Aria.
  5. You connect tools, then continue into Chat.
Screenshot of Engram first-run step with brand URL field

Enter your brand URL to begin.

While the scan runs, Engram shows progress such as reading the site, scanning LinkedIn, and pulling competitor data.
Screenshot of Engram building brand context during the first scan

Engram builds brand context during the scan.

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Add another brand later

From the brand switcher, choose Add new brand, enter a domain, and run the same setup for that workspace.

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After your first run

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Common issues

If the active brand already has a website, Engram sends you past the URL step. Use Add new brand to start a fresh scan.
Open Brand Brain and edit name, description, voice, and Brands to Track. Aria uses what you correct.
Retry OAuth from Connectors. Confirm you have admin access in the provider, then reconnect. See Connectors.