Goal
Produce a brief your team can ship: what competitors said, the gap you own, and draft posts for one channel.Who this is for
Marketing leads who need weekly content without starting from a blank page.Steps
1
Confirm Brand Brain
Check voice, Brands to Track, and The Gap so the brief stays on-narrative.
2
Activate the content skill
In Skills, enable a Live competitive intel / content brief skill. Open the detail panel.
Skill detail with Launch in chat.
3
Configure and launch
Set competitor, channel (LinkedIn or X), and time window. Launch in chat and watch step progress.
Workflow steps and connector requirements appear in Chat during the run.
4
Edit and store
Revise the brief in Writing canvas. Promote to Files. Export to Notion or draft into Slack if those connectors are on.
Expected output
- Competitor signal summary
- Gap and angle
- Draft posts for the chosen channel