> ## Documentation Index
> Fetch the complete documentation index at: https://docs.engramhq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Voice of customer

> Turn support, meetings, and community language into GTM and product updates.

<Card title="Goal" icon="bullseye">
  Customer language flows into messaging and product systematically — not as one-off anecdotes.
</Card>

## Best for

Cross-functional teams who hear the same pains in Slack, calls, and support but never update the story.

## Connectors that power this

| Connector        | Role                        | Needed?     |
| ---------------- | --------------------------- | ----------- |
| Slack            | Internal + community signal | Recommended |
| Fathom / Granola | Call language               | Recommended |
| Linear           | Product signal tickets      | Recommended |
| HubSpot          | Ticket / deal notes         | Optional    |
| Brand Brain      | Messaging updates           | Required    |

## Run it

<Prompt description="VoC → messaging + product" actions={["copy"]}>
  Aggregate customer language from the last 14 days across Slack, Fathom/Granola, and CRM notes if connected. Cluster the top pains and feature asks. Output: (1) phrases we should adopt in messaging, (2) phrases to retire, (3) three Linear-ready product signals with severity, (4) one homepage sentence rewrite in Brand Brain voice.
</Prompt>

## What good looks like

* Clustered pains with quotes
* Messaging do / don't list
* Product signals ready for Linear

## Related

* [Positioning intelligence](/use-cases/positioning)
* [Meeting to brief](/use-cases/meeting-brief)
* [Launch orchestration](/use-cases/launch)