> ## Documentation Index
> Fetch the complete documentation index at: https://docs.engramhq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Positioning intelligence

> Keep a living positioning document and catch perception drift before messaging goes stale.

<Card title="Goal" icon="bullseye">
  Maintain a living positioning source of truth — including when people love you for the wrong reason.
</Card>

## Best for

Founders and marketing leads before a launch, fundraise, or category shift.

## Connectors that power this

| Connector        | Role                         | Needed?     |
| ---------------- | ---------------------------- | ----------- |
| Brand Brain      | Current Gap and voice        | Required    |
| Notion           | Living positioning doc       | Recommended |
| Fathom / Granola | Customer language from calls | Recommended |
| HubSpot          | Deal notes and lost reasons  | Optional    |

## Run it

<Prompt description="Positioning drift check" actions={["copy"]}>
  Compare Brand Brain (Position + Gap) to the last 30 days of market talk and meeting language (Fathom/Granola if connected). Tell me: (1) where perception is accurate, (2) where people love us for the wrong reason, (3) a one-paragraph positioning update, (4) what to change in next week's content. Write the update so I can paste it into Notion.
</Prompt>

## What good looks like

* Clear statement of perception accuracy vs aspiration
* Updated positioning paragraph ready for Notion
* Content implications for the next week

## Related

* [Morning brand brief](/use-cases/morning-brief)
* [Voice of customer](/use-cases/voc)
* [Brand Brain](/guides/brand-brain)