> ## Documentation Index
> Fetch the complete documentation index at: https://docs.engramhq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Signal-grounded outbound

> Build outbound sequences that cite the qualifying signal — with Apollo, Clay, and CRM.

<Card title="Goal" icon="bullseye">
  Every sequence step references the reason this prospect qualified — hiring spike, community complaint, or product signal — not a template merge field.
</Card>

## Best for

Sales and outbound teams with clear ICP signals.

## Connectors that power this

| Connector             | Role                      | Needed?     |
| --------------------- | ------------------------- | ----------- |
| Apollo                | Prospecting and sequences | Recommended |
| Clay                  | Enrichment workflows      | Recommended |
| HubSpot or Salesforce | CRM system of record      | Recommended |
| Brand Brain           | Voice and Gap             | Required    |

## Run it

<Prompt description="Signal-grounded sequence" actions={["copy"]}>
  Using this qualifying signal: """\[SIGNAL]""", draft a 4-step outbound sequence for \[TITLE] at \[COMPANY]. Each step must reference the signal in a new way. Include subject lines, body, and a break-up note. Match Brand Brain voice. After the sequence, list CRM fields to log (signal source, fit score, next action).
</Prompt>

## What good looks like

* Signal cited in every step without sounding stalky
* CRM fields for follow-through
* Tone matches Brand Brain

## Variations

<Prompt description="From a LinkedIn shortlist" actions={["copy"]}>
  Take the top 5 accounts from our last LinkedIn lead run and produce one personalized first touch each. Keep under 90 words. Output a table: account, signal, first touch, suggested Apollo/HubSpot owner field.
</Prompt>

## Related

* [LinkedIn leads](/use-cases/linkedin-leads)
* [Pre-call brief](/use-cases/pre-call)
* [Connectors](/guides/connectors)