> ## Documentation Index
> Fetch the complete documentation index at: https://docs.engramhq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Morning brand brief

> Get a 10-minute Monday pulse from Brand Brain and a copyable Aria prompt.

<Card title="Goal" icon="bullseye">
  Leave Monday standup with one narrative for the week and one competitor claim to counter — without building a deck.
</Card>

## Best for

Marketing and GTM leads who need a fast pulse before the week fills up.

## Connectors that power this

| Connector              | Role                           | Needed?     |
| ---------------------- | ------------------------------ | ----------- |
| Brand Brain (built-in) | Position, Market Talk, The Gap | Required    |
| Slack                  | Post the brief to a channel    | Recommended |
| Notion                 | Store the weekly narrative     | Optional    |

## Setup

1. Confirm Brands to Track and People to Track in Brand Brain.
2. Connect Slack if you want Aria to draft a channel post.
3. Optionally connect Notion for a durable weekly note.

## Run it

<Steps>
  <Step title="Open Brand Brain">
    Go to **`{Brand}'s Engram`**. Skim **Position**, **Market Talk**, and **The Gap**. Refresh Intelligence if the Updated time is stale.
  </Step>

  <Step title="Ask Aria for the decision">
    Open Chat and paste:

    <Prompt description="Monday narrative + counter-claim" actions={["copy"]}>
      Based on Brand Brain today, give me: (1) one sentence narrative we should push this week, (2) the single competitor claim we should counter, (3) a LinkedIn post draft in our brand voice. Prefer customer language over marketing speak.
    </Prompt>
  </Step>

  <Step title="Ship or store">
    Edit in Writing canvas if needed. Promote to Files, or ask Aria to format it for Slack / Notion.
  </Step>
</Steps>

## What good looks like

* One sentence narrative
* One named competitor claim + why it matters
* A draft post that sounds like your Brand Brain voice

## Variations

<Prompt description="Slack-ready Monday pulse" actions={["copy"]}>
  Turn today's Brand Brain into a short Slack update for #marketing: narrative, counter-claim, and one ask for the team. Keep it under 120 words.
</Prompt>

<Prompt description="If The Gap feels wrong" actions={["copy"]}>
  Our Brand Brain Gap no longer matches the roadmap. Propose an updated Gap in one sentence, then show what would change in this week's narrative.
</Prompt>

## Related

* [Brand Brain](/guides/brand-brain)
* [Competitive content brief](/use-cases/content-brief)
* [Connectors](/guides/connectors)