> ## Documentation Index
> Fetch the complete documentation index at: https://docs.engramhq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive content brief

> Turn a competitor move into prioritized signals, a brief, and a channel draft with Skill Hub.

<Card title="Goal" icon="bullseye">
  Cut competitor noise to 3–5 actionable signals, refresh the battle-card reframe, and leave with a voice-calibrated brief plus a LinkedIn or X draft.
</Card>

## Best for

Marketing leads who need a shippable brief after a competitor move — not a news recap.

## Connectors that power this

| Connector / tool               | Role                          | Needed?     |
| ------------------------------ | ----------------------------- | ----------- |
| Brand memory (built-in)        | Voice and positioning         | Required    |
| Public web research (built-in) | Competitor signals            | Required    |
| Notion                         | Save the brief to your wiki   | Recommended |
| Slack                          | Share the draft with the team | Recommended |

This run uses the live Skill Hub skill **Competitive intel → content brief** (`competitive-intel-content-brief`).

## Setup

1. Activate **Competitive intel → content brief** in **Skills** if it is not already on.
2. Connect Notion and/or Slack if you want handoff outside Chat.
3. Know the competitor name and preferred channel (LinkedIn or X).

## Run it

<Steps>
  <Step title="Open the skill">
    In **Skills**, open **Competitive intel → content brief**. Set competitor, channel, and time window (7d or 30d).

    <Frame caption="Skill Hub — activate workflows, then Launch in chat.">
      <img src="https://mintcdn.com/engramhq/RUxERezrp4w6Jhjl/images/screenshots/skills-hub.png?fit=max&auto=format&n=RUxERezrp4w6Jhjl&q=85&s=4d42ac47daf32d1177385bf05c0dc5d9" alt="Screenshot of Engram Skills hub with Live skills activated" width="1280" height="800" data-path="images/screenshots/skills-hub.png" />
    </Frame>
  </Step>

  <Step title="Launch in chat">
    Choose **Launch in chat**. Aria runs market-signal prioritization, then the content brief.

    <Frame caption="Skill runs show progress steps inside Chat.">
      <img src="https://mintcdn.com/engramhq/RUxERezrp4w6Jhjl/images/screenshots/chat-workflow-execution.png?fit=max&auto=format&n=RUxERezrp4w6Jhjl&q=85&s=12879264f03508284f97219569dddb7a" alt="Screenshot of a skill run with step progress in Chat" width="1280" height="800" data-path="images/screenshots/chat-workflow-execution.png" />
    </Frame>
  </Step>

  <Step title="Or steer with the skill prompt">
    <Prompt description="Competitive intel → brief + draft" actions={["copy"]}>
      Competitor Acme Corp had moves this week — cut the noise to 3–5 actionable signals, update the battle card reframe, then give me a content brief and linkedin draft in my voice.
    </Prompt>

    Replace `Acme Corp` and `linkedin` with your competitor and channel.
  </Step>

  <Step title="Edit and store">
    Open artifacts from Chat files. Edit in Writing canvas. Promote to Files, or push to Notion / Slack.
  </Step>
</Steps>

## What good looks like

* Signal table with source, implication, action, priority
* Brief sections: positioning, angle, proof points, CTA
* A social draft in brand voice for the chosen channel

## Variations

<Prompt description="Pricing-change focus" actions={["copy"]}>
  Competitor Acme Corp changed pricing this week — prioritize signals about packaging and buyer impact, then give me a LinkedIn draft that reframes our value without mentioning their name in the first line.
</Prompt>

<Prompt description="Post the brief to Slack" actions={["copy"]}>
  Summarize the signal table and brief for #marketing in Slack: top 3 signals, the reframe, and the draft post. Keep the Slack message scannable.
</Prompt>

## Related

* [Skills](/guides/skills)
* [LinkedIn content engine](/use-cases/linkedin-content)
* [Morning brand brief](/use-cases/morning-brief)