> ## Documentation Index
> Fetch the complete documentation index at: https://docs.engramhq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# First run

> How Engram scans your brand, connects tools, and gets you to workflows.

Your first run takes you from a website URL to a workspace Aria can use: **brand scan → connectors → workflows**.

## What happens when you add a website

1. You enter your company domain.
2. Engram scans the site structure and public footprint.
3. Brand Brain is seeded with name, description, identity signals, and early competitive context.
4. You optionally take a web or phone call with Aria.
5. You connect tools, then continue into Chat.

<Frame caption="Enter your brand URL to begin.">
  <img src="https://mintcdn.com/engramhq/RUxERezrp4w6Jhjl/images/screenshots/first-run-url.png?fit=max&auto=format&n=RUxERezrp4w6Jhjl&q=85&s=7561a0d1180ad9e9db15413dab25bd5d" alt="Screenshot of Engram first-run step with brand URL field" width="1280" height="800" data-path="images/screenshots/first-run-url.png" />
</Frame>

While the scan runs, Engram shows progress such as reading the site, scanning LinkedIn, and pulling competitor data.

<Frame caption="Engram builds brand context during the scan.">
  <img src="https://mintcdn.com/engramhq/RUxERezrp4w6Jhjl/images/screenshots/brand-brain-building.png?fit=max&auto=format&n=RUxERezrp4w6Jhjl&q=85&s=d3fd583b5aa5abc4be3b1a9fe959cc18" alt="Screenshot of Engram building brand context during the first scan" width="1280" height="800" data-path="images/screenshots/brand-brain-building.png" />
</Frame>

## Add another brand later

From the brand switcher, choose **Add new brand**, enter a domain, and run the same setup for that workspace.

## After your first run

| Do this                       | Why                                                       |
| ----------------------------- | --------------------------------------------------------- |
| Review Brand Brain            | Correct voice, competitors, and identity before you draft |
| Connect Slack or Notion       | Give Aria live workspace context                          |
| Ask one hard question in Chat | Confirm the brand memory is useful                        |
| Activate one Skill            | Learn the launch loop early                               |

## Common issues

<AccordionGroup>
  <Accordion title="Setup skips the URL step">
    If the active brand already has a website, Engram sends you past the URL step. Use **Add new brand** to start a fresh scan.
  </Accordion>

  <Accordion title="Scan results look off">
    Open Brand Brain and edit name, description, voice, and Brands to Track. Aria uses what you correct.
  </Accordion>

  <Accordion title="A connector fails to connect">
    Retry OAuth from **Connectors**. Confirm you have admin access in the provider, then reconnect. See [Connectors](/guides/connectors).
  </Accordion>
</AccordionGroup>