> ## Documentation Index
> Fetch the complete documentation index at: https://docs.engramhq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Brain

> Keep brand identity, voice, and market context accurate so Aria stays on-brand.

**Brand Brain** is where Engram holds your identity, voice, and daily market context — the marketing memory Aria draws from. In the app nav it appears as **`{Brand}'s Engram`**. The old `/today` route redirects here.

## What lives here

| Area                              | What you do                                                     |
| --------------------------------- | --------------------------------------------------------------- |
| Brand Hero                        | Edit name, description, website, logo, and social links         |
| Daily market context              | Read **Position**, **Market Talk**, and **The Gap**             |
| Brands to Track / People to Track | Add competitor and operator URLs (LinkedIn or X)                |
| Brand identity tiles              | Logo, colors, website, voice; optionally **Use in Engram UI**   |
| Export                            | Copy the page, view as Markdown, or open it in ChatGPT / Claude |

Tabs **Context** and **Gallery** may show as Coming Soon. Treat Brand Brain as the live surface today.

When you first add a brand, Engram scans your site and public footprint before the full editor is ready.

<Frame caption="Engram builds Brand Brain from your website and public footprint.">
  <img src="https://mintcdn.com/engramhq/RUxERezrp4w6Jhjl/images/screenshots/brand-brain-building.png?fit=max&auto=format&n=RUxERezrp4w6Jhjl&q=85&s=d3fd583b5aa5abc4be3b1a9fe959cc18" alt="Screenshot of Engram building brand context from a website scan" width="1280" height="800" data-path="images/screenshots/brand-brain-building.png" />
</Frame>

## Refresh intelligence

Use **Refresh Intelligence** when the market moved, you changed tracking lists, or the brief looks stale. The button shows **Updated** with a relative time after a successful run.

## Real use cases

<AccordionGroup>
  <Accordion title="Monday positioning check">
    Open Brand Brain before standup. Read Position and The Gap. If The Gap no longer matches your roadmap, edit the brand description and voice, then ask Aria in Chat to rewrite this week's narrative.
  </Accordion>

  <Accordion title="Competitor suddenly louder">
    Add their LinkedIn or X URL under Brands to Track. Refresh Intelligence. Ask Aria: "What changed in competitor messaging this week, and what should we post in response?"
  </Accordion>

  <Accordion title="Agency or new GTM hire onboarding">
    Export Brand Brain as Markdown and share it before you invite them. Then add them under Team so they work inside the same workspace.
  </Accordion>
</AccordionGroup>

## How Brand Brain feeds the rest of Engram

```mermaid theme={null}
flowchart LR
  BB[Brand Brain] --> Chat[Chat / Aria]
  BB --> Skills[Skills]
  Conn[Connectors] --> Chat
  Skills --> Chat
  Chat --> Files[Files]
```

If Aria sounds generic, fix Brand Brain before you rewrite prompts.

## Tips

* Keep description to one clear line. Vague copy produces vague answers.
* Prefer real competitor and operator URLs over names alone.
* Turn on **Use in Engram UI** only when you want the workspace chrome to follow brand colors.
* Do not wait for Coming Soon tabs. Use Chat attachments and Connectors for extra context now.